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PLANT-IT 2020 CORPORATE PARTNERSHIPS:
Plant-It 2020 has a long and successful history of partnering
with businesses and organizations desiring to engage
in tree-planting events. These groups generally want
to know the following:
What types of tree-planting
events/programs are available?
We offer three general categories of tree-planting
events; the 'dollar-per-tree' program, the city reforestation
program, and the 'virtual-to-real' tree-planting program.
Each can be heavily customized. Please read below
for more information regarding each of these programs.
The 'Dollar-Per-Tree'
Reforestation Program
For every US dollar you generously provide us, we
plant one indigenous tree. This is a tree-seedling
(a baby tree - not a seed) that gets planted. You
select where from the list of worldwide
locations on our website.
Step 1
You customize the planting of trees according to what
makes sense for your business. Some examples of what
our clients do are as follows:
-
'X' number of trees get planted
related to the sales of various products o 'X' number
of trees get planted related to services performed
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'X' number of trees get planted
as a 'thank you' to suppliers/distributors
-
'X' number of trees get planted
as a 'thank you' to employees and/or customers
-
'X' number of trees get planted
as a way for the company to 'Go Green' and give
back to their community or the world at large
-
'X' number of trees get planted
as a way for the company to assist fire-damaged
areas within the United States
-
'X' number of trees get planted
as a way for the company to offset their use of
wood/paper and/or their carbon dioxide emissions.
-
Any combination of the above.
Step 2
Now that you have figured-out the tie-in(s), the next
step is determining where the trees get planted. It
may be one or many locations. The location(s) selected
have an impact on the customer's impression of the
partnership so this is an important decision. Some
of the more common choices are below:
-
A single US location: A great
choice for a company with a single office and clients
in one state.
-
Multiple US locations: A great
choice for a company with a regional and/or national
client base.
-
Equatorial locations: Best
for global warming reduction and carbon sequestration
-
Multiple locations across the
globe: Best for companies with an international
presence/clientele.
-
Humanitarian reforestation:
Best for helping reduce hunger, thirst and malnutrition
among people.
-
Species preservation: Best
for helping save an endangered species such as the
Monarch Butterfly through reforestation.
-
Fire-damaged forests within
the United States: Best for companies and/or clients
sensitive to the destruction of forests by fire.
Some companies prefer to rotate their choices every
three months whereas others will 'split' their contribution
between two or three of them in an ongoing basis.
'City' Reforestation Program
The second tree-planting approach is the city tree-planting
event. This is where a company or organization sponsors
large trees to be planted in a city or urban environment.
The trees may go into parks, open space areas, school
grounds or other public land areas.
City reforestation programs are far more complicated
to design and implement than companies realize. There
are a number of considerations as follows:
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Timing: Most US locations only
plant in Spring or Spring through Summer. A few
areas plant even longer or year round. Quite often,
Plant-It 2020 needs the funds in our hands the September
or October before the next year's planting (usually
for Spring and Spring/Summer plantings) so this
is usually a long-range project for companies to
invest in. Companies need to plan nine months to
a year ahead in most cases. Cities planting year
round or a few other locations can in some cases
get buy with only one-to-several months of advance
notice.
-
Content. A quality, customized,
city tree-planting event would be a high-profile
event generating tremendous 'good will' among the
city residents along with generating tremendous
positive publicity. Volunteers may include, neighbors,
schoolchildren, civic groups, politicians, youths-at-risk,
sponsor employees and so forth. Plant-It 2020 has
a strong history of providing successful, custom
city tree-planting events providing tremendous positive
publicity for sponsors. These events do carry certain
risks however. Delays due to rain and/or a busy
news day can dramatically reduce publicity.
'Virtual' Reforestation Program
Plant-It 2020 has partnered with two organizations
where clients plant a tree in a virtual environment
(Second Life and a tween virtual reality) and a real
tree gets planted in the real world. If you are interested
in a 'Virtual-to-Real' reforestation program, we have
the experience to help you implement it.
Company/Organization
Benefits
The following are some of the many benefits our business
and organizational partners receive:
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Media publicity
-
Customer/employer/distributor
respect
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Public goodwill
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Being seen as a 'green company'
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Talking points/competitive
advantage
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Employee involvement (when
planting trees)
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Repairing a poor image (when
applicable)
The benefits vary according to certain factors. For
example, the first company in a particular industry
to plant 100,000 trees will get a lot of press but
the fifth or tenth company in that industry to do
so will get less. If they increased it ten-fold to
a million trees, they would get even more press than
being the first at 100,000 so timing and amount are
important considerations. There are various inexpensive
or free ways to turn a 'ho-hum' event into one that
generates significant positive publicity and Plant-It
2020 works with you to accomplish that.
Costs
| Dollar-per-tree program:
|
US $1 per tree. No minimums or other
fees. |
| City Tree-planting Program: |
Varies by project. Generally, this starts at
$3,500, averages $6,000 and can easily be $10,000
or more. |
Why should we choose
Plant-It 2020 and not some other reforestation organization?
-
We only plant indigenous trees
in non-harvest locations. Practically all other
reforestation organizations plant seedlings only
or almost exclusively in places where the trees
will later be logged. This provides you with a 'talking
point' absent when partnering with other companies,
less chance of appearing to be 'green-washing' and
increased carbon offset as the trees will be alive
far longer.
-
We offer 1) the largest list
of worldwide locations available and 2) the ability
for the contributor to choose which location(s)
they want their trees planted. Competitors usually
plant in few locations and often no choice between
them.
-
Highly customized tree-planting
programs and events. The level of customization
in our city and rural reforestation promotions is
unmatched in the industry.
-
We perform both tree-seedling
and urban tree-planting events. Almost no other
groups do both. Those that claim to do tend to be
weak or deceptive in one or the other.
-
We offer 'straight talk'. For
example, we discuss how a sponsor can in some cases
increase their good will and positive publicity
far more by doing certain things that are free rather
than throwing more money at us past a certain point.
Competitors prefer to suck your money as much as
possible. In addition, we educate our sponsors and
the public about the fraud and greenwashing that
goes on in this industry and what questions you
need to ask in order to protect yourself.
-
At least 85% of income generated
from our seedling and city tree programs goes towards
the costs of those programs. We operate with 15%
or less of such funds going towards administrative
costs.
-
We have and have always had
a sterling reputation. There are some organizations
with the industry who's reputation is horrible and
others who's reputation is constantly going up and
down.
In summary, we provide more locations, more customization,
more honesty and more types of events (urban, rural
and virtual-to-real), with less waste than our competitors
- all in non-harvest locations.
When is it appropriate to choose another
reforestation organization?
There are various situations where we happily refer
potential clients to other reputable tree-planting
groups. This mostly occurs with urban reforestation
events. Sometimes, there is an established group with
an excellent reputation located where the sponsor
wants their trees planted. While we frequently partner
with such groups, it makes sense in some situations
for the sponsor to work directly with them.
Some companies also have no interest in having the
trees planted in an environmentally-sound manner.
They are only concerned with getting the maximum PR
value for the buck. We enjoy referring such companies
to a particular national tree-planting organization
whose ethics are clearly in-line with such clients.
How do payment
issues work?
For ongoing promotions, we expect payment monthly
or quarterly through either a mailed check payable
to Plant-It 2020 or through Paypal (trees@plantit2000.com),
which is linked to a credit card. One-time payments
can be through the same methods.
How do we get started
and form this partnership?
First contact Michael Thau by telephone at (303) 221-0077
or by email at plantit@mac.com
and go over any questions or issues you may have.
For example, using our logo is OK once we agree upon
the partnership. Second, we ask for a letter of intent.
This can be a simple one (see below) or a complex
contract depending upon your needs.
Sample letter of intent (simplest form):
Dear Plant-It 2020,
The ACR Company wants to enter into a project partnership
with Plant-It 2020 where we tie-in the planting of
trees to the sales of various products. We will pay
US $1 per tree quarterly and direct where the trees
get planted as per your list of locations. We agree
that any published (web or print) written content
mentioning the partnership be pre-approved by Plant-It
2020.
Thanks,
Mr. John Doe
CEO of ACR
If you want to make it a contract signed by both
parties, we usually ask that the following clauses
be put in:
-
Either party can cancel the
partnership at any time for any reason.
-
Both parties need to get permission
from the other before they provide any written copy
mentioning the partnership to the web or in promotional
materials.
-
Payment will be monthly or
quarterly.
Frequently Asked Questions
Can we use your logo?
Yes, once you have given us your 'Letter of Intent'
or when we have a signed contract.
What types of pics or video can
we get of the trees being planted?
For international tree-planting events, we can now get
still pics (and sometimes video) of many-to-most of
our locations. For US events, we cannot provide media
for seedling planting in most locations but we can provide
pics and video of our city tree-planting events.
Who coordinates and physically
plants the trees?
This can vary extensively. Our Volunteer and State 'Coordinators'
create and coordinate some tree-planting events with
volunteer help but sometimes they may assist a city
Parks and Recreation Department. There is a national
organization that plants nearly all of the seedlings
going into US forests and they use volunteer and contract
labor for assistance. Our international seedling plantings
are coordinated by a number of reputable reforestation
organizations that train indigenous people how to do
it themselves and become self sufficient in continuing
the process. Sometimes, we will work with foreign city
governments when planting city trees in non-US cities.
All groups we partner with are carefully vetted and
represent the 'cream-of-the-crop' of the reforestation
industry.
What are some of the scams that
go on in this industry?
There sadly are some organizations that are more interested
in making money than in doing a great job. One way is
for the crappy group to get a grant for say 100,000
free tree seedlings. Getting grants for free seedlings
is remarkably easy to do. This tree-planting group is
one of the many who have copied our dollar-per-tree
idea.
Then, the organization rakes-in $100,000 to plant the
100,000 trees. Thus, 100,000 trees are planted rather
than 200,000 and they profit $100,000 (100%) if they
donate the trees or get volunteers to plant them.
Another scam is to direct the seedlings
to a particular national municipal organization that
plants trees. The seedlings go into future harvest locations
but some-to-many of those locations already have sufficient
funding for the purchase of the seedlings so those excess
funds then get redirected into administration. Thus,
far less trees get planted than was initially funded.
In this situation, it is not the reforestation group
the sponsor is funding that is doing the scam but the
municipal sub-contractor.
A third scam is for a reforestation
organization to purchase the cheapest seedlings they
can (sometimes they will even call a tree-seed a tree)
and simply plant them as cheaply as possible. The seedlings
may be inappropriate for the location, too young and
so forth. The ultimate result is a very low survival
rate.
Why don't you plant trees in more
locations?
Within the US, our locations for seedlings need to be
on publicly-owned land. There must be a Certified Arborist,
City Forester, or Silviculturist who first analyzes
and designs the project. The seedlings must be indigenous
and grown from a location very near where they will
be planted. There must be funding and a program for
maintenance when required. The survival rate must be
high. The location must be a non-harvest location (no
future timber cutting) protected by contract. With all
of these conditions, finding suitable locations is a
long, hard process.
How can you plant a tree for only
$1?
Terrific question. Seedling costs vary by species. Hardwoods
for example cost more than most other types. The costs
also vary over time partly by the cost of gas. Seedling
costs for much of our non-US planting locations are
usually less than seedling planted within the US. We
average paying approximately $US 0.85 cents per the
purchase cost of a seedling overall when the actual
purchase costs of US and non-US are averaged. If our
average costs were to ever dip below $US 0.80 near then
end of a fiscal year then we would direct sufficiently
more US trees to be planted until the actual costs are
about $US 0.85 per seedling.
Additional costs can come into play.
For example, if a seedling costs $US 0.75 but after
talking to the Silviculturist we learn that if they
had some extra funding, they could increase the health
and survival rate, we might agree to pay $US 0.85 instead
so that they grow the seedlings a little longer, add
beneficial fungus to the roots, etc. Thus, costs can
increase when you want to do the job properly.
Why don't you hand-out or mail
tree seedlings?
Industry experts are deeply unimpressed with this type
of approach. First, the long-term survival rate is low.
Second, the trees given out do not always 'best match'
the species that is most appropriate for the altitude
and zone where they are going into the ground. We view
this as a 'feel good' PR tactic used by some tree-planting
groups.
Thank you for considering partnering with Plant-It 2020.
Our goal is to serve your needs better than any other
reforestation foundation ever could. Please feel free
to discuss how we can move forward.
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